The site's readability
Heading hierarchy, internal linking, structured data, canonical URLs, sitemap, speed. If Google can't understand the page, no matter how good the content is, it can't rank it.
Healthcare SEO
SEO work
SEO work
for clinics and physicians
The whole of SEO comes down to one question: which keyword are you competing on? Pick the wrong one and even the best execution goes to waste. Pick the right one and a small clinic can outrank a large chain.
- Month 6When the first meaningful movement is typically seen.
- No guaranteesWe don't promise rankings; we promise measurement.
- TransparentPositions live in the dashboard, unfiltered.
Keyword selection
Everyone wants to compete on "implant." Nobody wins there.
Keywords aren't one big pile — they're rungs on a ladder. A new site starting from the top rung is like entering its first match competing for the championship. You start from the bottom and climb up.
| Tier | Example search | Competition | For a new site |
|---|---|---|---|
| Generic | implant |
Very high | Not realistic |
| City | boston implant |
High | 6-month-plus target |
| District | back bay implant dentist |
Medium | Reachable |
| Intent | what to eat after an implant |
Low | Blog it right away |
Note: the lower rungs aren't "worthless" — quite the opposite, they convert the highest. Someone searching back bay implant dentist isn't looking for information, they're looking for a dentist. Low traffic, high booking rate. The rungs above are high traffic, low intent.
The work
Four arms working together
Miss one and the others won't perform at full strength either. All four run from the same dashboard.
A match for the search
For every target keyword, a page that genuinely answers it. Treatment pages serve commercial intent, blog posts serve informational intent; the two feed each other through internal links.
Showing up on the map
Google Business Profile, name-address-phone consistency, directory listings, location pages. In local searches, the map pack usually takes the top of the results.
Trust from outside
Links from health directories, professional bodies, local press, and genuine partnerships. Not bulk purchased links — that road ends in a penalty.
Measurement
Live data, not a report
Instead of a monthly PDF nobody reads, Search Console and Analytics connect straight into the dashboard. Four numbers are enough — all simple enough for a physician to read at a glance.
ImpressionsHow many times you showed up in search
ClicksHow many people reached your site
RankingWhat position you hold for target keywords
You'll see it too if a ranking drops. We don't hide bad news — SEO doesn't move in a straight line, and an agency that hides the dips can't prove the gains either. We don't promise rankings; we deliver a measurable plan.
Timeline
A realistic schedule
Anyone promising "first page in a month" has either picked an extremely easy keyword or isn't telling you the truth. Here's the timeline we actually expect:
-
Month 1
Foundation and indexing
Technical setup, page architecture, measurement connections. Pages get submitted to Google. No ranking is expected this month; this is groundwork.
-
Months 2-3
First movement in the long tail
Initial visibility on intent-driven and neighborhood-level keywords. Impressions rise before clicks do — that's a good sign.
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Months 4-6
Rise in local keywords
Targeting the first page for district- and neighborhood-level keywords. As your business profile matures, visibility in the map pack starts to build.
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Month 6 and beyond
Competitive keywords
Progress on city-level keywords. Won through content depth and outside trust — it doesn't happen overnight.
Timelines are averages; they vary with competition level and the current state of the site.
Which keyword could you be ranking on?
In a 15-minute call, let's work out realistic keyword examples for your field and location together.
No credit card required · We answer all your questions before setup