Don't let your clinic's
Instagram go quiet.
Opening an account is easy; feeding it consistently is hard. Content produced for your site also becomes an Instagram post — you don't have to go hunting for topics, and the account never sits idle on its own.
- InstagramThe only platform for now — it's where prospective patients in healthcare actually look.
- 12 postsAverage monthly publishing volume.
- Physician sign-offNo post goes out without approval.
Healthcare has rules around what you can post
Promotion in healthcare isn't as free as it is in other industries. When an agency that doesn't know this posts something, the responsibility doesn't fall on the agency — it falls on the physician. We work within this framework from the outset.
- Information about treatments and methods
- The physician's title, specialty, and education
- Clinic introduction: team, equipment, hours
- Answers to questions patients commonly ask
- Preventive-health and care recommendations
- Result promises or success-rate claims
- Campaign, discount, or price announcements
- Comparisons with other physicians or clinics
- Sharing patient experiences or testimonials
- Before-and-after imagery
Rules vary by specialty; dentistry, aesthetics, and psychology also have their own professional-body regulations. For borderline content, we make the call together with the physician — not publishing is better than taking it down later.
How a post actually gets made
We don't set up a separate content team or a separate approval chain. Content produced for the site turns into Instagram content within the same workflow.
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01
The topic comes from the site
Treatment pages and blog posts published during the month are the source of post topics. We never have to hunt for ideas from scratch.
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02
Copy and visuals are prepared
Written in an informational tone; no promises, campaigns, or comparisons. Images are chosen from the clinic's own material.
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03
Physician sign-off
No post publishes without approval. Since medical accuracy and regulatory responsibility rest with the physician, so does the final call.
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04
Publishing
Approved content is scheduled for its planned date and published from the dashboard.
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05
Measurement
How much reach and engagement each post got is visible in the dashboard.
Not bundled into the package — priced separately
Every clinic's social media needs are different. That's why we don't fold content production into the package price — it's set up and priced separately for clinics that want it.
The dashboard's social media capability
Connecting your Instagram account to the dashboard, scheduling and publishing posts from the dashboard, and seeing reach data on the same screen. Included in the Plus and Pro packages; the number of connectable accounts varies by package.
Producing the content itself
Writing post copy, preparing images, and running the publishing calendar. We work on an average of 12 posts a month; scope varies by the clinic's needs.
There's no fixed list price for this service. The fee is set once scope and posting frequency are clarified in a call. See all add-on services
Let's take a look at your account together
In a 15-minute call, let's review your current Instagram account and talk through which content can be posted without regulatory issues for your specialty.
No credit card required · We answer all your questions before setup